Then this is may be a yeast/fungal infection. (where the color is coming in at, not sure without seeing this) I would try a cream like Lotrimin, wash area well with antibacterial soap, pat dry well, apply a thin layer of cream (2 x a day) you should see an improvement in a couple of days. Even if it clears up, continue to use the cream for about 7-10 after it clears up, to make sure the infection is gone.
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