The first thing to do is stop everything you are doing so far. Its possible that you may have a skin condition such as eczema or a fungal infection so the treatments you have used may be inappropriate.
I'd like you to leave the skin alone for minimum of two weeks. You can use a unfragranced moisturiser to keep the area hydrated, or use Vaseline as a barrier before going outside. This will seal the skin underneath although it will feel greasy.
Once the skin has had a chance to rest we can re-examine the areas. If the skin is dry and flakey at this point then a seven day course of a 1% hydrocortisone cram may be appropriate. Alternatively if the area is red, with a clearish centre area then an antifungal cream containing miconazole is called for. Ideally I would like to see a photo, or you could see your family doctor.
We can ge this sorted but it will take time. In the meantime ensure your diet contains plenty of fresh fruit and that you drink plenty of water as this help skin condition.
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